We create and curate in the music space

Child Line 'Mexican Wave'

The NSPCC initiative Child Line, created a viral film as part of a campaign aimed at relieving exam stress. The film featured students who found an unusual way to relieve exam stress (think Glee meets Mexican wave).

NSPCC Mexican Wave campaign

Challenge

To create a superb soundtrack for the film.

Solution

Howling Monkey licensed, researched and executive-produced the re-edit of Get The Drive by Band of the moment Heartbreak.  We also co-ordinated the placement of the campaign on Radio 1's Surgery website.

Outcome

View the film

The campaign resulted in over 100 pieces of online PR and blog coverage and over 160,000 people viewed the viral in under a week along with 9,000 downloads of the track.  The video is currently the most viewed Mexican wave on YouTube.

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